On October 26, 2022, Onmyoji Music—the Onmyoji IP's original music label—unveiled the jazz-themed program ONMYOJAZZ and launched their first album "ONMYOJAZZ · life" on all major music platforms.

　　As early as the middle of that month, Onmyoji Music released consecutive previews for their first album, drawing the attention of both players and music enthusiasts alike. At the time of the album's launch, Onmyoji Music and NetEase Cloud Music held a collaborative event promoting jazz-inspired digital art, creating a new cross-platform type of digital gameplay.

　　The first jazz album released, giving players a new way to enjoy games, music, and digital art all at once!

　　Adhering to the brand's tonality through tactility and temperature, the ONMYOJAZZ reinterprets the classic Onmyoji soundtrack in a jazz style, giving familiar melodies new life, spreading the cultures of both the Onmyoji IP culture and jazz music, and introducing users to a new audio-visual experience. This album was produced by Onmyoji Music in collaboration with one of the world's top music brands AudioMachine. It contains 11 shikigami jazz tracks that harmonize the unique jazz and soul tunes and provide an experience that listeners can immerse themselves in, forgetting the pains and pressures of life and fully enjoying some healing, relaxing jazz tunes.

　　In addition to providing high-quality jazz songs, the ONMYOJAZZ program also designed a new environment-based promotional experience, launching a new interactive H5 game through NetEase Cloud Music that let users enter the Shikigami Jazz Bar and take part in a quiz to obtain the jazz tune of the day and fully immerse themselves with jazz and musical tales of the shikigami, as told by the bar's manager, Enma. Users could also purchase a jazz digital art giftpack that would let them unlock different custom rights in Onmyoji, NetEase Cloud Music, and the Onmyoji Digital Collection, fully integrating the game IP, musical content, and digital technology.

　　Actively implementing CSR and continuing to explore new avenues for the integration of IP and digital art

　　As a trend in the arts, digital art has found its way into all walks of life. Compared with traditional digital art, this linkage creates a new form of digital art that combines melody and dynamic voicelines. Users can go to the Onmyoji Digital Collection to unlock the Audible Collection, where they will randomly obtain the voice line fragments and collection designs for different shikigami, each with their own unique code and ID, for a unique collection experience.

　　Onmyoji has always sought to deepen players' connection with the IP and its culture, and in that pursuit, the IP has expanded into multiple domains. Previously, Onmyoji had explored the field of digital art by releasing the with the Beijing Contemporary Art Foundation (BCAF), launched the "Great Awakening Public Welfare Digital Art Program", inviting painting enthusiasts to participate with their own artworks; in doing so, they could donate and release digital works of art to assist art education public welfare programs. In addition, this program also focused on the welfare and protection of giant pandas, launching the Bond of Protection limited-edition and exclusive panda welfare card. The digital works of art Onmyoji has launched are not only a new way to record the special memories of players make within the game and a means of settling user value; they also drive players to participate in public welfare programs and actively practice social responsibility.

　　Taking the launch of this first jazz album as an opportunity, through their collaboration, Onmyoji and NetEase Cloud Music both let their advantages in their respective fields shine. On the one hand, the partnership realized the innovative integration of games, music, and digital art, creating a new form of game marketing. On the other hand, it also brought the Onmyoji Music brand further room for imagination and future possibilities. Going forward, Onmyoji will surely expand further into the field of digital art, utilizing digital spaces to create even more surprises for players and drive the continuous expansion of the Onmyoji universe.

　　Disclaimer: This article has been reprinted on our website to provide readers with news. Its contents do not constitute investment/purchasing advice and are solely for readers' reference.